Search Engine Optimization Services
Search engine optimization (SEO), is a crucial element for companies wishing to increase traffic to their website. By analyzing your website's code, architecture and content, we are able to develop strategies to enhance your website and move your rank higher in search engine listings. Our SEO strategies include: Competitor / search engine analysis, optimizing copy writing, search engine / directory submissions, maintenance / enhancements.
Keyword / Search Term Analysis
Customers must
be able to find your website so that your online investment is not wasted.
Our search engine optimization (SEO) experts work with you to identify
the best keyword and search term phrases that potential customers use.
This process delivers qualified traffic to your website by matching relevant
search terms to the intended audience.
Competitor / Search Engine Analysis
By analyzing your current rank on major search engines for the chosen keyword phrases, we are able to establish a basis point for planning. This step is followed by a competitor analysis to determine what strategies are working for your competition. By determining your current position and looking at your competitors, we begin to develop a strategy to move your rank higher in search engine listings.
Optimizing Copy Writing / Layout
Our copy writers
and developers review the keyword / search term analysis and the competitor
/ search engine analysis to begin placing keywords phrases into the code
of your website and enhance website structure. In addition,
we work with your actual content and rewrite text to work as part of a
comprehensive SEO plan. Our goal is to utilize time tested writing
techniques that result in optimized body copy that continues to sell your product or service.
Search Engine / Directory Submissions
One step of search engine optimization is manual submission of your website to search engines and researching appropriate categories for major and local directory listings. Our team develops a plan for the initial submission of your website as well as continuing periodic submissions.
Maintenance / Enhancements
In order to maintain high placement in search engine and directory listings, you must continuously monitor and update your website. We perform this important service by checking for broken links, developing plans to continuously update your site, writing copy for new web pages, manual submissions, looking for ways to enhance keyword selection and maintaining site structure.
